The processes of conferring sense allow us to interpret, understand and activate the environments in which people operate and with which they interact.
Chaplin’s “speech to mankind” in The Great Dictator is one of the most marvellous, moving and involving examples of sensemaking of all times.
If is true, as Weick affirm, that sensemaking begins with a sensemaker, as much that the organization that involve oneself in sensemaking processes is, as such, an organization more capables to construct meaning, create knowledge and make decisions.